Beta application privacy notice

Who runs the beta

The Rue beta is run by Mackenzie Davis, an individual operating it on behalf of the Rue & Raven brand. Rue & Raven is a developing brand, not an incorporated company. Mackenzie Davis is responsible for the information collected here.

What we collect

Your first name, email address, optional general location (city, state, or country — never a street address), your answers to the eligibility questions (age 18+, U.S. residency, and having a living plant), and your answers about gardening, devices, and availability. The first beta is open only to people living in the United States.

How we use it

Only to review applications, select beta testers, and contact you about the Rue beta. We don't sell it or use it for advertising.

When you apply, we send you one email confirming we received your application, and Mackenzie Davis gets a short alert with your first name, email address, and the time you applied. These emails are delivered through our hosting provider's email service (Lovable), which processes your name and email address only to deliver them.

Who can see it

Only Mackenzie Davis, who runs the beta, through a private, sign-in-protected dashboard. Applications can't be viewed from the public website.

Launch updates signups

If you sign up for launch updates, we keep your first name, optional last name, email address, when you signed up, and when you checked the box agreeing to receive Rue launch news and updates. We use them only to tell you about Rue and its launch. Signing up does not apply you to the beta or create a Rue account.

We haven't sent any launch emails yet. Before we do, every launch email will include a way to unsubscribe. In the meantime, you can ask us to remove your details anytime by writing to the contact address below. People who joined our earlier beta updates list won't receive launch marketing unless they agree to it.

Beta activity feedback

If you're selected, you'll get a private link for each beta activity to share feedback: an ease-of-use rating and any written answers you choose to give. Each response is linked to your application so we know which tester and activity it came from. Only Mackenzie Davis can see it, through the private dashboard. Identifiable feedback is deleted within 60 days after the beta ends on November 15, 2026. We may keep de-identified, combined insights (for example, average ratings or anonymous themes) that can't be traced back to you.

Beta participation emails

Selected beta participants will receive emails related to their participation, including getting-started instructions, guided activities, check-ins, and feedback requests. These messages may include private links associated with their beta application. Rue & Raven keeps limited delivery records to manage communications and troubleshoot sending issues. These records are retained according to the beta participation data retention period described in this notice.

Every email includes an unsubscribe option, which we respect. Future product updates are separate and only sent if you sign up for launch updates.

Recruitment data vs. the Rue app

This notice covers only information you share on this recruitment website. Anything you share inside the Rue gardening app during the beta is handled separately under the app's own privacy terms.

Where it's stored

Applications and beta updates signups are stored in our website's hosted database (Lovable Cloud). They're kept as separate lists, so removing one doesn't automatically remove the other — just tell us if you'd like both removed.

How long we keep it

• Applicants who are declined or not selected: deleted within 30 days after final selection decisions.
• Waitlisted applicants: deleted within 30 days after the waitlist closes.
• Selected beta testers: application data deleted within 60 days after the beta test ends.
• Beta updates signups: deleted within 30 days after beta recruitment closes.
• Beta activity feedback: identifiable responses deleted within 60 days after the beta test ends (November 15, 2026), by January 14, 2027.
• Beta participation email records (delivery history and participation status): deleted with the selected tester's data, within 60 days after the beta test ends, by January 14, 2027.
• Verified deletion requests: completed within 14 days of verification.

We review records weekly and delete them by hand once they reach these deadlines. Deleted information may remain in our hosting provider's routine backups for a limited time until those backups expire.

Questions or removal requests

Email beta@rueandraven.com to ask a question or have your application removed.