Privacy & Email Updates

Who we are

Rue is being built by Mackenzie Davis under the Rue & Raven brand. Rue & Raven is a developing brand, not an incorporated company. Mackenzie Davis is responsible for the information collected on this website.

What we collect when you join the waitlist

Your first name, your last name if you choose to give it, your email address, when you signed up, and when you checked the box agreeing to receive Rue launch updates.

Why we collect it

Only to send you news about Rue and let you know when access becomes available. We don't sell your details or use them for advertising. Joining the waitlist doesn't create a Rue account or sign you up for the beta.

Your consent

We only add you to the waitlist when you check the consent box on the form. You can change your mind at any time.

Who can see it and where it's kept

Only Mackenzie Davis can see waitlist details, through a private, sign-in-protected dashboard. They're stored in our website's hosted database (Lovable Cloud), and any emails are delivered through our hosting provider's email service, which uses your name and email address only to deliver them.

How long we keep it

We keep your waitlist information for up to 24 months after you sign up or last actively renew your consent, unless you unsubscribe or ask us to delete it sooner. If you unsubscribe, we stop sending marketing emails and remove information no longer needed within 30 days. We may keep the minimum information necessary to honor your unsubscribe request. If your consent expires, we will remove your inactive waitlist information unless you have renewed it.

The 24-month retention period begins when you explicitly agree to receive Rue launch updates. If you joined our earlier beta-updates list, the original beta application privacy terms continue to apply unless you separately choose to join the launch waitlist.

Stopping emails or removing your details

We haven't sent any launch emails yet. Before we do, every launch email will include a way to unsubscribe. In the meantime, you can ask us to stop contacting you or remove your details at any time by writing to beta@rueandraven.com. We complete verified removal requests within 14 days. Deleted information may remain in our hosting provider's routine backups for a limited time until those backups expire.

Beta applicants and testers

If you applied for or are taking part in the Rue beta, the beta application privacy notice explains how that information is handled.